Instagram Business: Direct and comments in one inbox for the team
AISAR connects your Instagram business account through the official Instagram Messaging API: you sign in to Instagram directly, with no QR code and no phone that has to stay online. Direct messages and comments on posts and Reels arrive in the shared inbox next to WhatsApp, Telegram and your other channels, and any operator can reply. 7 days free.
Updated: September 29, 2026. By the AISAR team
What Instagram Business gives you in AISAR
Instagram's official channel, with AISAR's tools on top.
Direct messages in the shared inbox
The account's direct messages arrive in AISAR next to your other channels. Any operator with access to the channel replies, and nobody has to pass around a phone or the Instagram password.
Comments on posts and Reels
Comments arrive as separate threads, and you answer them from the same inbox as Direct. A question under a post doesn't get lost among app notifications.
Photos, videos, audio and reactions
Besides text, the conversation supports photos, videos and audio, and you can react to a customer's message right from AISAR.
Broadcasts to people who wrote to youBusiness
Meta itself manages the sending rate, so there are no manual limits to set. A reply of "stop" opts the contact out of broadcasts on every channel at once.
Official API, sign-in without a QR code
Authorization goes directly through Instagram. AISAR refreshes the access token on its own: as long as the account stays active and access isn't revoked, there's no need to sign in again.
How to connect
A three-step wizard plus Instagram's sign-in window. You'll need a business or creator account and its login details.
- 1
Pick Instagram Business in the channel catalog
In the AISAR workspace: Settings, Channels, Add channel.
- 2
Set the channel's name and time zone
On the next step, choose which teams see the channel and whether broadcasts and automations are allowed on it.
- 3
Sign in with Instagram
Accept the Meta and Instagram terms, sign in to the right account in the popup and allow access to messages and comments.
- 4
The channel is connected
The sign-in window closes on its own and the channel shows Connected. New Direct messages and comments arrive in the shared inbox.
A step-by-step guide with screenshots is in the docs: docs.aisar.app, "Connecting Instagram Business"
Limitations
Instagram and Meta rules worth knowing before you connect.
A business account is required. A business or creator account works. A plain personal account has to be switched in Instagram's own settings first, otherwise the wizard won't let you continue.What you need to connect
The 24-hour window. You can reply to a customer within 24 hours of their last message. Writing first to someone who hasn't been in touch for a while won't get through. This is an Instagram rule, not an AISAR one.Instagram messaging rules
Only Meta can lift an account restriction. Meta monitors conversation quality and can restrict the account, most often for promotional messages nobody asked for. Appeals go through Meta Business Suite, and AISAR can't lift the restriction on its side.Instagram limits and blocks
Message and file size. Reply text up to 1,000 characters, photos up to 8 MB, video and audio up to 25 MB.
The Start plan: Instagram Business as your only channel, for one user. Broadcasts and automations come with the Business plan at 20 000 ₸ / mo, which also includes 3 channels and 5 users, and an extra channel can be added on Business for 10 000 ₸ / mo.
Works together with
Pages people usually read alongside Instagram Business.
Facebook Messenger
Messages from your company's Facebook Page, with the same official Meta sign-in.
WhatsApp Business API
Official WhatsApp from Meta: the whole team on one number.
Bitrix24
Instagram Business in Open Channels and CRM cards.
FAQ
About cost, the account and comments.
The AISAR subscription starts at 9 900 ₸ a month on the Start plan: one channel and one user. Business at 20 000 ₸ a month gives you 3 channels, 5 users, broadcasts and automations.
No, you need a business or creator account. Switch a personal account in Instagram's own settings first, and then it can be connected.
No. You sign in directly through Instagram, with no separate Facebook sign-in.
Yes. Comments on posts and Reels arrive as separate threads next to Direct messages, and a reply sent from AISAR shows up in Instagram.
Only Meta sets and lifts the restriction. You can check the reason and file an appeal in Meta Business Suite or the Meta Accounts Center. The channel in AISAR shows a broken status while the restriction is in place.
Yes, 7 days on the Business plan with no card required: connect Instagram Business alongside your other channels and try it before you pay.
Connect the channel and try it with your own customers
7 days free on the Business plan, no card. All your channels, templates and calls in one inbox.
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